Performance Marketing Lead

📋 Description

• Lead global strategy for paid search, paid social, and display to drive ROI.
• Manage external paid media agency as primary contact, ensuring quality and accountability.
• Own budget strategy and optimization, including investment planning and bidding.
• Drive CRO and experimentation; partner with web/content teams to optimize conversions.
• Establish a consistent A/B testing program across creatives, copy, audiences, and landing pages.
• Align performance programs with campaign themes, offers, and business objectives across regions.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 7+ years of performance marketing/digital advertising with deep B2B tech exposure.
• Strong command of the B2B buyer journey and channels (Google Ads, LinkedIn, programmatic).
• Proven experience managing external agencies and delivering measurable KPIs.
• Experience in global, matrixed orgs; tailoring strategy across regions including EMEA and APJ.
• Clear communicator who translates data into decisions and influences stakeholders.

🎁 Benefits

• Onboarding with department training and mentorship, including First-Friend program.
• Growth opportunities: leadership program, Appian University, tuition reimbursement.
• Community and affinity groups fostering networking and inclusion.