Social Campaign Manager

About Paytm: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the team: This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Social Media.

About the role: The Social Media Associate will support various initiatives within the marketing department aimed at driving Paytm’s growth. This includes event management, customer acquisition, and social media engagement, as well as contributing to the development and success of the other programs.

Role: Social Campaign Manager**

*Trendspotting:*

* Staying ahead of pop culture, memes, and viral moments is a must.

*Ideate & Conceptualise:*

* Develop innovative content ideas that resonate with our audience.

* B2B Copywriting exp, fintech exp is preferred such as Razorpay, PhonePe, Pinelabs, Gpay & Bharatpe

*Create & Execute:*

* Be hands-on—write, shoot, and edit engaging content.

*Collaborate:** Work with the creative team to align content with brand objectives.

*Engage:** Help build a strong, interactive community with authentic storytelling.

**Requirements:**

* Expertise in social media storytelling, copywriting, trendspotting, and content execution.

* Passion for content and ideas.

* Deep understanding of the latest social trends, pop culture, and audience engagement.

* Copywriting experience is a must

**Additional Skills (Beneficial but not necessary):