Growth Operations - Team Lead - UPI

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

About the team:

Unified Payments Interface is an instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones. Unified Payments Interface (UPI) Team is directly responsible for growth of UPI transactions at Paytm.

Job Description

*Oversee and manage marketing and promotional campaigns targeted at acquiring new/repeat customers and supporting business growth.

*Ensure all campaigns are executed in alignment with organizational standards and brand guidelines.

*Train and onboard new team members to ensure the effective execution of marketing strategies.

*Prepare and maintain regular reports on campaign performance, analyzing outcomes to guide strategic decisions.

*Enhance future campaigns by leveraging insights and feedback from previous and ongoing initiatives.

Skills and Qualifications

*Bachelor’s degree in Marketing, Business Administration, or a related field.

*2-3 years of relevant experience in marketing or campaign management.

*Strong analytical and problem-solving abilities.

*Excellent communication skills with proven experience in managing marketing campaigns.

*Proficient in evaluating and testing campaigns for quality and compliance with organizational standards.

*Capable of managing multiple marketing campaigns simultaneously in a fast-paced environment.

*Engaging users through campaigns using the CleverTap platform (push notifications, in-app messages, emails, etc.)

Why join us : We aim at bringing half a billion Indians into the mainstream economy, and everyone working here is striving to achieve that goal. Our success is rooted in our people’s collective energy and unwavering focus on the customers, and that’s how it will always be. We are the largest merchant acquirer in

Compensation: If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It is your opportunity to be a part of the story!