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About Us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the team:
Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App.
About the Role:
The Associate Vice President/General Manager (AVP/GM) of EDC (Electronic Data Capture) GMV Growth for Offline Payments will be a
strategic leaderresponsible for driving the gross merchandise volume (GMV) and market share of our offline payments ecosystem, primarily through our EDC terminal business. This senior role requires a deep understanding of payment products, merchant behavior, data analytics, and operational excellence to ensure sustained, profitable growth, focused heavily on merchantusage and retention.Key Responsibilities:
1.
GMV Growth Strategy & ExecutionDevelop and own
the overarching strategy, targets, and execution roadmap for EDC GMV growth in the offline payments segment.Lead initiatives to
increase both transaction frequency and average transaction valueon EDC terminals.Collaborate closely with Sales, Product, and Marketing teams to design and roll out new offers, pricing models, and features that accelerate GMV.
2.
Usage and Retention LeadershipDefine and track core metrics for
merchant activation, usage rate, and GMV retention.Design and implement targeted campaigns, loyalty programs, and communication strategies to boost active merchant base and minimize churn.
Establish
Early Warning Systemsfor merchants showing signs of reduced activity and deploy immediate intervention strategies.3.
Data-Driven Merchant Cohorting & Actionable InsightsSpearhead advanced data analysis
to create nuanced merchant segmentation andcohortingbased on key dimensions:Acquisition Channel, Location/Geography, Business Category.
Initial GMV/Activation metrics, Transaction Behavior (frequency, value, ticket size).
Risk and Profitability profiles.
Identify
critical levers and friction pointsfor each cohort (e.g., low-activity segment, high-value-but-churning segment).Define clear, measurable actions for each identified cohort
, which may include specific sales interventions, personalized product upsells, targeted training, or service level adjustments.4.
Merchant Experience (MX) Monitoring and InfluenceOwn the feedback loop
from the merchant base to the Product and Operations teams.Monitor Merchant Experience (MX) metrics related to EDC usage, including terminal uptime, settlement speed, and overall service quality.
Deep dive into Helpdesk and support data
(tickets, resolution time, satisfaction scores) to identify systemic product or process failures impacting GMV.Translate helpdesk insights and product feedback into
clear, prioritized product roadmap requirementsand operational process improvements.Skills that will help you succeed in this role
1. Experience:
10+ years of overall experience, with at least 4+ years in a senior leadership role (AVP/GM or equivalent) focusing onGMV growth, revenue, or business P&Lin the Payments, FinTech, or eCommerce industry, specifically withOffline or Point-of-Sale (POS) productslike EDC.2. Domain Expertise:
Strong understanding of the offline payments ecosystem, merchant acquiring, and value-added services on POS/EDC.3. Analytical Skills:
Exceptional proficiency inSQL, advanced Excel, or BI toolsfor complex data manipulation, cohort analysis, and deriving actionable commercial insights.4. Leadership:
Proven ability to manage large, cross-functional teams (Sales, Data Analytics, Product) and influence stakeholders at all levels.Education:
Bachelor's degree in Business, Finance, Engineering, or a related quantitative field. MBA is a plus.Why join us
?: A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities solid 360 feedback from your peer teams on your support of their goals respect, that is earned, not demanded from your peers and manager.Compensation
: If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of thMeet JobCopilot: Your Personal AI Job Hunter
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