Designer, Brand Experiences

About the Team

OpenAI’s mission is to ensure that artificial intelligence benefits all of humanity. The Marketing team helps shape how the world understands that mission, our products, and our technology by driving awareness, engagement, and adoption through strategic storytelling and creative expression.

At the core of this work is our in-house Creative Team, which brings OpenAI’s brand to life through clear, compelling, and human-centered visual communication across campaigns, content, and experiential moments. We partner closely with Research, Product, Comms, and Growth to translate complex AI concepts into accessible, resonant narratives. Grounded in audience insight and performance data, our work balances creative ambition with strategic impact - building trust, clarity, and meaningful connection at global scale.

About the Role

As a Design Lead on the Brand Experiences Team (BET), you’ll help define and bring to life some of OpenAI’s most visible and culturally impactful brand moments. This role sits at the intersection of brand, campaigns, and experiential - shaping how the world encounters OpenAI through spatial and experiential initiatives, brand campaigns, and merch.

You’ll be a highly skilled, conceptually driven designer who can run projects with autonomy, partner confidently with cross-functional stakeholders, and move fluidly between big-picture vision and meticulous execution. This is a hands-on role for a senior creative who thrives in ambiguity, elevates craft, and helps push the BET team’s creative ambition forward.

In this role you will:

• Lead design for high-profile brand experiences and campaigns including OOH, merch, interactive, traditional and digital media.

• Own projects end-to-end - from early concept and creative direction through final execution and production.

• Translate complex AI concepts into clear, emotionally resonant visual systems and storytelling moments across physical and digital environments.

• Collaborate closely with cross-functional partners across Marketing, Research, Comms, Product, Events, and Production to shape cohesive brand experiences.

• Contribute to the development and evolution of OpenAI’s brand system, ensuring consistency while also pushing creative boundaries.

• Balance strategic thinking with detailed execution - from mood boarding and concept creation, to pixel-perfect final files.

• Provide creative leadership within projects, offering guidance, feedback, and direction to designers and partners when needed.

• Maintain exceptionally high standards of craft, clarity, and attention to detail across all deliverables.

You might thrive in this role if you:

• Have 6+ years of experience in brand, experiential, campaign, or multidisciplinary design, ideally in-house or at a top creative studio.

• Have a proven ability to independently lead and run complex design projects with multiple stakeholders.

• Have strong conceptual thinking paired with refined visual craft and technical execution.

• Have experience working across physical and digital outputs (campaigns, environmental, merchandise, toolkits, systems).

• Have a portfolio demonstrating sophisticated taste, strong storytelling, and brand-building expertise.

• Are comfortable navigating ambiguity and evolving creative direction in a fast-moving environment.

• Have a deep attention to detail and pride in high-quality execution.

• Have strong communication and collaboration skills, with confidence presenting and defending creative work.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.