Senior Director, Events & Field Marketing

Netradyne

harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. We are a leader in fleet safety solutions. With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology. Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth.

POSITION SUMMARY:

The Senior Director of Events & Field Marketing will lead the strategy, planning, and execution of all external and internal event programs. This includes customer roadshows, user conferences, partner summits, industry conferences, and high-profile internal events such as Sales Kickoffs (SKOs), President’s Club celebrations, and Leadership Summits. The role is instrumental in strengthening Netradyne's industry presence, enhancing partner relationships, and delivering exceptional event experiences that align with our strategic goals.

ESSENTIAL FUNCTIONS:

• Event Strategy & Execution:
  • Develop and execute a comprehensive event strategy, encompassing industry conferences, customer roadshows, user conferences, and bespoke partner and customer events.
  • Oversee the end-to-end planning and execution of events, including pre-event logistics, onsite experience, and post-event follow-ups.
  • Partner with cross-functional teams to ensure events deliver measurable outcomes, including increased brand awareness, lead generation, and relationship-building.
  • Lead the integration of event and field marketing with ABM strategies, owning the planning and execution of personalized experiences that drive engagement with target accounts.

• Internal Event Leadership:
  • Lead the planning and delivery of internal sales and leadership events, such as SKOs, President’s Club, and Leadership Summits, to inspire and align internal teams.
• Industry Conference Engagement:
  • Identify and prioritize key industry conferences for Netradyne's participation, including sponsorships, speaking engagements, and exhibitor opportunities.
  • Collaborate with sales and product teams to maximize Netradyne’s presence and impact at conferences.
• .Goal Setting & Measurement:
  • Define event objectives, establish key performance indicators, and analyze outcomes to continuously optimize future efforts.
• Stakeholder Engagement:
  • Build and nurture relationships with the executive team, key customers, industry leaders, and strategic partners.
  • Serve as a trusted advisor to leadership, leveraging events to drive strategic initiatives and customer engagement.

Requirements:

• 10+ years of experience in customer advocacy, customer references, or customer-focused marketing within the information technology or cloud industries, including 2+ years in a leadership role.
• Proven track record in managing large-scale events, including industry conferences and field marketing programs, within a B2B or technology-driven industry.
• Expertise in overseeing complex projects, managing multiple stakeholders, and aligning events with strategic business goals.
• Exceptional organizational, communication, and problem-solving skills.
• Experience building relationships and influencing decision-makers at all levels, including executives, customers, and partners.
• Strong analytical skills to measure success and inform future event strategies.

Education:

• Bachelor's degree or equivalent experience

Compensation Package Includes:

• Base Salary $180,000- $220,000 + eligible for annual bonus + company equity
• Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents
• Generous PTO and Sick Leave
• 401(K) with generous company match
• Disability, Life Insurance and Ancillary Benefits
• And much more