Related skills
analytics campaign management google analytics strategic planning cross-channel marketing📋 Description
- Develop 360 marketing strategies across channels.
- Lead integrated campaigns with creative and media teams.
- Align analytics with measurement for ongoing optimization.
- Lead consumer journey mapping and align assets to journeys.
- Collaborate with brands, creative, and media for aligned plans.
- Present strategies and post-campaign analysis to clients.
🎯 Requirements
- 5+ years in strategy, insights, or planning.
- Bachelor’s degree in Marketing, Communications, or Business.
- Experience across digital, traditional, social, and retail.
- Strong PM and organizational skills; manage multiple projects.
- Exceptional communication and relationship-building skills.
- Proficient in Nielsen, Comscore and Google Analytics.
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