Related skills
campaign management roi analysis localization streaming direct-to-consumer📋 Description
- Execute UCANZ marketing strategies across digital channels and events.
- Lead regional campaigns and events, incl. college/multicultural programs.
- Manage timelines, briefs, assets, and localization coordination.
- Collaborate with social media, growth, brand teams, media partners, and agencies.
- Track campaign KPIs to grow traffic, engagement, and subscriptions.
- Interface with tech/product teams for multilingual pages.
🎯 Requirements
- 5+ years of marketing campaign experience across concept to analysis.
- Direct-to-consumer, entertainment, or streaming platform marketing.
- Proven expertise in campaign management and ROI-driven activations.
- Experience building business cases and ROI analyses for investment.
- Track record leading projects and small teams; data-driven optimization.
- Deep knowledge of anime, Crunchyroll ecosystem; multicultural awareness a plus.
🎁 Benefits
- Flexible time off policies.
- Comprehensive medical, dental, vision, disability, and life insurance.
- Health Savings Account (HSA) program.
- 401(k) plan with employer match.
- Employer-paid commuter benefits.
- Pet insurance and parental support.
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