Related skills
market research gtm campaign management product marketing cross-functional collaboration📋 Description
- Shape marketing strategy and launches for luxury products
- Represent the voice of the customer to inform roadmap and plans
- Own outbound campaigns across the full funnel to drive growth
- Analyze research and competitive landscape; surface actionable insights
- Collaborate with Product, Research, Operations, Partnerships
- Write creative briefs and guide end-to-end marketing touchpoints
🎯 Requirements
- 5+ years in product marketing or related field
- Experience launching product experiences that delight customers
- Use consumer insights to inform roadmaps and marketing
- Data-driven marketing with focus on conversion and engagement
- Strong PM for multi-stake launches
- Excellent written communication across audiences
🎁 Benefits
- Extended health, dental, life and disability
- Mental health benefits
- Family-building benefits
- Child care and pet benefits
- Lyft Health Savings Account access
- RRSP plan with company match
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