Related skills
analytics campaign management cross-functional collaboration influencer marketing media planning📋 Description
- Own execution and performance of regional omni-channel targets, delivering both brand and business KPIs.
- Develop integrated marketing campaigns aligned with regional fitness and lifestyle trends.
- Identify opportunities around mainstream cultural events to deepen brand relevance.
- Lead cross-functional collaboration with Brand, Social, and Partnerships for cohesive messaging.
- Build relationships with studios, athletic organizations, influencers, and communities.
- Own grassroots presence in key cities with activations and community events that drive engagement.
🎯 Requirements
- 8+ years in marketing with regional ownership, preferably consumer tech or fitness.
- Bachelor's degree in Marketing, Communications or a related field.
- Deep understanding of ANZ market: media, commercial, and competitive landscapes.
- Proven experience in influencer marketing, media planning, and brand partnerships.
- Strong analytical skills to interpret commercial performance data.
- Ability to lead complex initiatives via cross-functional collaboration.
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