Related skills
campaign management direct mail tv attribution mmm📋 Description
- Plan and execute TV, Audio, and Direct Mail campaigns at scale.
- Collaborate with Brand, Creative, Analytics, MarTech, and agencies to launch campaigns.
- Monitor pacing and performance; surface insights; drive optimization.
- Own day-to-day execution: trafficking, asset coordination, specs, launch readiness.
- Develop fluency in offline measurement including attribution, incrementality, and reporting.
🎯 Requirements
- 3-5 years of hands-on offline media campaigns (TV, Audio, Direct Mail)
- Experience supporting or scaling large-budget media programs ($10M+ annually)
- A strong analytical mindset with experience using performance data to guide decisions
- Experience partnering cross-functionally with Creative, Analytics, MarTech, and Media/Agency teams
- Comfort managing multiple workstreams simultaneously with strong attention to detail
- Familiarity with offline attribution, incrementality testing, or MMM
- Experience working closely with media agencies on execution and reporting
- Nice to have: Experience operating in regulated environments (fintech, finance, healthcare)
- Nice to have: Exposure to creative testing frameworks for TV or offline channels
- Nice to have: Prior experience at a high-growth consumer brand
🎁 Benefits
- Four days in office; Fridays from home near offices
- Backup child/elder/pet care; subsidized commuter benefit
- 401k match; medical, dental, vision, life, and disability benefits
- Generous vacation and company-wide days off
- Paid parental leave: up to 24 weeks for birthing parents
- Maven fertility assistance with $15k lifetime reimbursement
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