Related skills
data analysis campaign management marketing analytics digital marketing multichannel marketingπ Description
- Identify, scope, design, execute, measure, and optimize multichannel campaigns.
- Monitor campaign performance to inform future work.
- Measure impact, report results, and share insights with stakeholders.
- Design and run A/B tests with statistical significance.
- Collaborate cross-functionally to identify needs.
- Stay updated on trends in channels like email, SMS, direct mail, digital and social.
π― Requirements
- 4+ years of relevant work experience.
- 2+ years using data and analytics to solve marketing problems.
- 1+ year in marketing measurement: A/B testing, forecasting vs actuals, statistical significance.
- 2+ years with channels: email, SMS, direct mail, paid digital (social/SEM/display) and site optimization.
- 2+ years leading complex initiatives from concept to implementation with cross-functional partners.
- 2+ years creating presentations and presenting to senior leaders.
π Benefits
- Medical, dental, and vision benefits.
- 11 paid holidays, paid sick time, paid parental leave.
- 401(k) plan, life and disability insurance.
- Unlimited vacation program.
- Annual performance bonuses.
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