Related skills
data analysis campaign management google sheets excel dsp📋 Description
- Develop and implement world-class UA and retargeting strategies.
- Build, run, monitor, test and optimize campaigns across social, search, DSP.
- Proactively test new advertising channels and optimization methods.
- Own creative testing from concept to completion; establish an A/B testing framework.
- Monitor creative performance and translate results into actionable insights.
- Collaborate with Product PMM, Creative, and Analytics; communicate strategies visually.
🎯 Requirements
- Proven experience in mobile user acquisition.
- Track record of scaling UA, retargeting and creative strategies.
- Strong problem solver who thinks strategically; ability to prioritize and mobilize teams.
- Deep understanding of funnel and conversion metrics; metrics-based environment.
- Experience in data collection, analysis and reporting from multiple sources.
- Advanced Microsoft Excel or Google Sheets skills.
🎁 Benefits
- Equal opportunity employer; commitment to diversity.
- Medical, financial, and other benefits.
- Bonus and/or equity awards as part of compensation.
- Reasonable accommodations for applicants with disabilities.
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