Related skills
hubspot salesforce seo linkedin abm📋 Description
- Execute demand generation programs to build inbound pipeline for enterprise mortgage lenders.
- Manage channels including SEO/GEO, SEM, paid social, AI campaigns, and events.
- Optimize ABM campaigns to generate qualified pipeline with sales alignment.
- Track performance from audience to MQL to opportunity using 6sense, Demandbase, HubSpot, Pardot.
- Track, analyze, and report on pipeline contribution, conversion rates, and ROI.
- Partner with sales to align on targeting, messaging, campaign execution, and follow-up.
🎯 Requirements
- 3-5 years hands-on growth marketing, demand gen, or performance marketing in a B2B SaaS environment.
- Proven experience executing campaigns that contribute to inbound pipeline.
- Hands-on SEO/SEM and paid social (LinkedIn) with conversion funnels.
- Experience with account-based marketing (ABM) programs.
- Strong analytical skills; comfortable measuring performance beyond vanity metrics.
- Experience with marketing automation and CRMs (Salesforce or Pardot).
🎁 Benefits
- Meaningful equity
- Top-tier medical, dental, and vision insurance
- Flexible work hours
- Vacation time
- Opportunity to grow into leadership
- Remote-friendly culture
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