Related skills
campaign management social media public relations brand strategy influencer marketing📋 Description
- Integrate products into conversations with product and marketing teams.
- Identify and activate cultural moments Lyft can authentically participate in.
- Conceive and execute brand activations that generate earned media.
- Transform Lyft riders, drivers, and fans into brand advocates.
- Design grassroots PR moments—from street activations to digital experiences.
- Blend earned media, social content, influencer partnerships, and community narratives.
🎯 Requirements
- 5+ years in communications with consumer campaigns and viral activations.
- Proven track record creating buzzworthy moments driving engagement and earned media.
- Deep understanding of internet culture, social platforms, and communities.
- Experience with non-traditional PR tactics: experiential marketing, creator partnerships.
- Natural storyteller who spots human angle in products.
- Comfort operating in ambiguity and moving fast on cultural moments.
🎁 Benefits
- Great medical, dental, and vision insurance options.
- Mental health benefits.
- Family building benefits.
- 401(k) plan with company match.
- 18 weeks of paid parental leave.
- Monthly Lyft credits and complimentary Lyft Pink membership.
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