Related skills
crm data analytics marketing automation braze salesforce marketing cloud📋 Description
- Define and implement loyalty strategies to boost CLV and reduce churn.
- Design, launch, and manage Zoox loyalty program from ground up.
- Develop multi-year loyalty roadmap with milestones and features.
- Own marketing promotions: strategy, planning, budget, tracking, analysis.
- Identify and execute new loyalty opportunities and partnerships.
🎯 Requirements
- 6+ years in marketing; 3+ years in loyalty/retention.
- Proven success launching and scaling loyalty programs.
- Experience managing promotional campaigns and budgets.
- Familiar with CRM and marketing automation platforms (Salesforce Marketing Cloud, Braze, Iterable).
- Strong analytical skills using data and insights to inform strategy.
- Excellent communication and collaboration across all levels.
🎁 Benefits
- Comprehensive benefits package (health, dental, vision, life, disability).
- Zoox Stock Appreciation Rights and Amazon RSUs.
- Paid time off and other leave.
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