Regional Distributor Manager (New York Metro, Big Geyser)

As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest things you can drink and package it into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, sparkling mountain water, sparkling flavored water, and iced tea. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and bring clean drinking water to those in need

Reports To: General Manager 

Travel Requirement: 50% field based travel with some overnight stays as requiredLocation: Field based remote in New York Metro (applicants must currently live in Westchester, Nassau, Suffolk or the 5 Boroughs of New York City – Manhattan, Brooklyn, Queens, Bronx, Staten Island)

Sales Territory: assigned territory is Westchester, Nassau, Suffolk and the 5 Boroughs of New York City

As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest things you can drink and package it into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, sparkling mountain water, sparkling flavored water, iced tea, and our hydration sticks, Death Dust. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and bring clean drinking water to those in need.

Role Overview:

The Regional Distributor Manager, New York Metro is a key leadership role, leading a team of 6 to build and execute distributor and territory-level strategies, to drive mutual growth, to optimize performance, and to ensure successful execution of both national and regional sales initiatives. In this role, you will own the relationship with Liquid Death’s newest and highest potential distributor Big Geyser.  You will be responsible for distributor P&L, manage key local account relationships, drive retail execution at all customers, build and execute the strategy to drive massive growth with independent accounts both on and off-premise while collaborating with internal teams to influence broader go to market strategy and deliver impactful sales results.  

Role Responsibilities: 

• Set strategy at the territory and distributor level to drive aggressive growth and sales targets
• Own the distributor engagement model, including business planning, review cycles (e.g., monthly and quarterly business reviews as well as annual business planning), and national chain selling strategies within the territory
• Lead the entire market by owning the relationship with the key distributor stakeholders and implementing distributor incentive programs to drive performance
• Oversee national and regional key account execution, including point of sale (POS) allocation, new item setups, and dealer loader programs
• Collaborate with both the national and Big Geyser account teams to drive in-store execution
• Ensure sufficient inventory levels to meet market demand and avoid stock-outs
• Internal cross collaboration with Sales Analytics, Operations, Marketing and Finance teams to manage item setups, pricing, forecasting, and inventory planning
• Lead and develop Sales Execution Manager and Field Sales Representative(s) in market acting as a change agent, inspiring both direct reports and distributors to adopt new behaviors and mindsets for long-term success
• Serve as the primary point of contact for Big Geyser, managing and when appropriate leading local regional chain relationships
• Be the “Go To” for Big Geyser leadership to troubleshoot any short term issues

Qualification Requirements:

• Bachelor degree in Business, Marketing, or a related field preferred
• 5+ years of beverage company experience in a relatable distributor management role 
• 1+ Years experience working with or for Big Geyser on the supplier or sales side required
• Must reside in assigned territory: Westchester, Nassau, Suffolk or the 5 Boroughs of New York City
• 3+ years sales, and/or key account management 
• Direct store delivery (DSD) experience preferred
• Excellent presentation and communication skills
• Familiarity with Google Workspace (Excel, Word, & PowerPoint), Google Suite (Sheets, Docs, Slides) preferred 
• Previous experience working with VIP required, knowledge of IRI, Nielsen, and/or Power BI 
• An entrepreneurial spirit (forward thinker, owner mentality) with willingness to adapt to company changes to meet company hyper growth needs 
• Ability to work cross-functionally and with a wide range of employees with different skill sets
• Must possess a valid driver license and have a clean motor vehicle record (MVR) with no major violations required 
• Willingness to travel up to 50% as needed 

The typical salary range for this position is: $116-$143K 

The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.

At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.

#LI-REMOTE 

#LI-EA1

At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic

Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an mail@ats.rippling.com email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.