Go-to-Market strategy and launch campaigns for new features.
Collaborate with product, sales, service design, CS to plan launches and drive adoption.
Develop high-impact campaigns tailored to healthcare buyers.
Organize webinars, manage paid digital ads, outbound emails, and content like blogs.
Conduct market research to understand pain points, trends, and competition.
Define product messaging and value propositions for healthcare stakeholders.

🎯 Requirements

Bachelor’s degree in Marketing, Business, Healthcare, or related field (MBA or advanced degree a plus).
5+ years in product marketing, preferably in digital health/healthcare.
Strong understanding of healthcare tech and trends; experience marketing software to healthcare professionals.
Storyteller mindset; translate complex features into compelling benefits.
Proven GTM, positioning, and sales enablement for healthcare SaaS.
Data-driven with analytics tools to measure and optimize marketing performance.

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