Related skills
crm email marketing marketing automation marketo braze📋 Description
- Own B2C lifecycle via Braze: end-to-end campaigns and analysis.
- Lead B2C lifecycle planning, execution, AB testing, bi-weekly reviews.
- Support B2B lifecycle: email via Marketo, in-product notifications, banners.
- Collaborate with Marketing teams to deliver cohesive communications.
- Create personalized, segmented campaigns to drive acquisition and retention.
- Define, track, and report lifecycle metrics; use insights to optimize.
- Partner with Marketing Tech/Operations to boost automation and scale.
- Stay current on lifecycle marketing best practices.
🎯 Requirements
- 5+ years marketing experience; 2+ years in Lifecycle Marketing (B2B SaaS preferred)
- Proficiency in marketing automation platforms, CRM, analytics; Braze/Marketo preferred
- Strong analytical skills and AB testing experience
- Excellent project management and communication
- Comfortable working in a cross-functional environment
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