Own B2C lifecycle program via Braze; plan, execute, and analyze campaigns.
Lead B2C lifecycle campaigns; plan, run AB tests, and review results bi-weekly.
Support B2B lifecycle via Marketo email, in-product notices, and banners.
Collaborate with Lifecycle Marketing, Product Marketing, Marketing Tech, Sales, and Creative.
Develop personalized, segmented campaigns to drive acquisition, engagement, retention.
Define, track, and report lifecycle metrics; translate insights into action.

🎯 Requirements

5+ years marketing experience; 2+ years in Lifecycle Marketing in B2B SaaS/tech.
Strong analytics and AB testing experience.
Proficient in marketing automation, CRM, and analytics; Braze/Marketo preferred.
Strong PM and communication skills.
Comfortable in cross-functional environments.

🎁 Benefits

Equal Opportunity Employer.
Diversity valued; all backgrounds encouraged to apply.

Apply on employer's website

This employer gathers applications via their own applicant tracking system.

You will be redirected to an external application form.

Share job

Meet JobCopilot: Your Personal AI Job Hunter

Automatically Apply to Marketing Jobs. Just set your preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.

Activate JobCopilot