Related skills
crm analytics email marketing marketo braze📋 Description
- Own B2C lifecycle via Braze; end-to-end campaigns, coordination, testing.
- Lead B2C campaign planning, execution, optimization; AB tests and bi-weekly reviews.
- Support B2B lifecycle via Marketo emails, in-product alerts, and banners.
- Collaborate with marketing, product, marketing tech, sales, and creative for cohesive comms.
- Develop personalized, segmented campaigns to drive acquisition, engagement, retention.
- Define, track, and report lifecycle metrics to inform strategy and optimization.
🎯 Requirements
- 5+ years marketing with 2+ years in Lifecycle Marketing (B2B SaaS/tech preferred).
- Proficiency in marketing automation, CRM, and analytics; Braze/Marketo preferred.
- Strong analytical capabilities and AB testing experience.
- Excellent project management and communication skills.
- Comfortable working in a highly cross-functional environment.
🎁 Benefits
- Innovative, curiosity-driven culture.
- Cross-functional collaboration across Marketing, Product, and Tech.
- Opportunity to shape lifecycle programs for B2C and B2B.
Meet JobCopilot: Your Personal AI Job Hunter
Automatically Apply to Marketing Jobs. Just set your
preferences and Job Copilot will do the rest — finding, filtering, and applying while you focus on what matters.
Help us maintain the quality of jobs posted on Empllo!
Is this position not a remote job?
Let us know!