Related skills
data analytics campaign management social media partnerships governance📋 Description
- Define and evolve Influencer Marketing strategy within the COE.
- Establish scalable governance, playbooks, and best practices.
- Lead regional and multi-market influencer campaigns.
- Identify trends, platforms, creators to stay ahead.
- Oversee end-to-end development and execution of campaigns.
- Establish KPIs and ROI measurement frameworks.
🎯 Requirements
- 12+ years in Influencer Marketing, Social Media, or Digital Marketing.
- 5+ years in senior leadership or director roles; multi-market.
- Experience in matrixed organizations or COE models preferred.
- Proven ability to lead cross-functional teams and manage partners.
- Strong analytical skills with data-driven insights.
- Deep knowledge of creator economy and digital trends.
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