Integrated Marketing Lead

📋 Description

• Define and track brand health metrics with Analytics to inform strategy.
• Steward the WHOOP brand; ensure consistency across campaigns and touchpoints.
• Develop insight-driven briefs aligning brand, product priorities, and member insights.
• Lead planning and orchestration of integrated brand campaigns.
• Own end-to-end integration across paid, owned, and earned channels.
• Bridge creative and commercial teams to keep campaigns creative and business-driven.

🎯 Requirements

• 5-8 years in brand marketing, integrated marketing, or campaign roles at a consumer brand.
• Deep brand sensibility with a POV on integrated marketing and protecting brand integrity.
• Proven ability to write briefs translating positioning and insights into clear direction.
• Experience supporting creative agencies or cross-functional teams in fast-paced environments.
• Strong strategic thinking and communication; ability to influence cross-functional stakeholders.
• Ability to understand channel dynamics without losing the brand thread.

🎁 Benefits

• Generous equity package.
• Comprehensive benefits.
• Flexible work: remote or hybrid (HQ in Boston).
• Equal Opportunity Employer.