The

Party Host / Elevated Shift Lead is an in-store role for team members who shine in customer engagement and can confidently step into leadership when needed. This role blends

event hosting, sales-minded promotion, and shift leadership, helping deliver unforgettable cookie-making experiences while supporting daily operations and driving party growth.

You’ll host high-energy cookie parties, manage flow and execution in-store, and act as a key culture carrier—ensuring guests, teammates, and the brand all shine while meeting Insomnia’s metrics and goals.

As a Party Host

· Lead interactive cookie parties and group experiences with confidence, enthusiasm, and warmth.

· Set the tone for a fun, welcoming, and inclusive environment for guests of all ages.

· Manage full event flow, including setup, baking, games, guest engagement, clean-up, and closeout.

· Personalize each party with exceptional service and attention to detail.

· Serve as the “face of the brand,” ensuring every guest leaves smiling (and full of cookies and milkshakes).

· Collaborate with management on

social media ideas and content for Instagram and TikTok.

Marketing & Sales Responsibilities

· Promote party packages through in-store conversations, phone/email outreach, social engagement, and community networking.

· Follow up on inquiries and convert leads into booked events.

· Use marketing tools (email campaigns, SMS, social posts, flyers, referrals, etc.) to generate new party business.

· Build and maintain relationships with schools, local businesses, and community organizations.

· Collect testimonials, photos, and guest feedback for marketing purposes.

· Track leads, bookings, referrals, and follow-up activity in the scheduling or CRM system.

· Participate in select marketing events, open houses, or community outreach opportunities that are

intentional and results-driven.

As an Elevated Shift Lead

· Support daily operations including opening/closing duties and basic cash management.

· Lead by example, coaching team members on service, safety, and efficiency.

· Step into a leadership role when management is unavailable.

· Participate periodically in development or leadership session calls.

· Handle guest concerns calmly and professionally, resolving challenges with confidence.

· Ensure brand standards for cleanliness, product quality, and presentation are consistently met.

· Assist with administrative tasks such as inventory counts, ice cream ordering, and party/shift planning.

Key Performance Indicators (KPIs)

Party Hosting KPIs

Customer Satisfaction (CSAT): Target 4.7/5 or higher from post-party surveys.

On-Time Event Execution: 95% of parties start and end on schedule.

Incident-Free Events: Maintain a 98–100% safety compliance rate.

Referral Rate: Track and grow the percentage of parties that generate at least one qualified referral.

Note: Repeat bookings may be tracked when applicable, but referrals are a primary growth indicator given the annual nature of many celebrations (birthdays, work events, etc.).

Marketing & Sales KPIs

Monthly Party Booking Target: 10 parties.

Lead-to-Booking Conversion Rate: 30–50%.

New Leads Generated: 20–30 quality leads per month.

Follow-Up Completion Rate: 100% of inquiries followed up within 24–48 hours.

Community Marketing KPIs

Business Partnerships: 2–4 new partnerships per quarter.

Event Representation: Participation in

3–5 meaningful community or promotional events per quarter, with flexibility based on seasonality (heavier summer activity, lighter winter cadence).

o Focus is placed on

impactful, worthwhile events rather than attending events solely to meet a numeric target.

Who You Are

· A natural entertainer with strong communication and people skills.

· Reliable, responsible, and confident managing small teams.

· Organized, energetic, and comfortable juggling multiple priorities.

· Excited about cookies, creativity, and community.

· Available to work evenings and weekends, including late nights (up to 1–3 AM).

Shift Lead (Party Host)

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