Host Communications Strategy Lead

📋 Description

• Own positioning and launch communications plans for new features, products and corporate/community updates.
• Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks.
• Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc).
• Identify key audiences and segments to focus on, and build plans that support these goals.
• Work in partnership with owned one-way and two-way channel owners (Community Center, Resource Center, social, CX, email) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making
• Develop proactive and reactive communications plans

🎯 Requirements

• 10+ years experience in marketing or communications, at a world class tech company or startup. Experience in platform or community-driven businesses is a plus.
• Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must.
• Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives.
• Writing samples and/or a portfolio of work to share
• Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams
• Experience managing through cross functional teams

🎁 Benefits

• Commitment to inclusion and belonging
• Bonus, equity, benefits, and Employee Travel Credits
• Remote-eligible with occasional office/offsite as agreed with manager