Sr. Field Marketing & Events Manager

HG Insights is seeking an experienced Senior Field Marketing & Events Manager to bring our brand to life across in-person, virtual, and customer-driven experiences. This role is critical to driving brand awareness, and revenue growth through creative, high-impact event programs.

You’ll own the strategy, planning, and execution of our hosted events, third-party sponsorships, partner activations, and customer-led user generated content (UGC) programs. You’ll collaborate closely with sales, demand generation, customer marketing, product marketing, and PR to design experiences that convert events into measurable business impact.

• Own the end-to-end event strategy across hosted, sponsored, and customer-generated events—driving awareness, engagement, and revenue
• Build and scale HG Insights’ proprietary event programs (executive dinners, roadshows, and awards experiences) aligned to GTM priorities
• Lead third-party event strategy and sponsorships, optimizing for ROI and brand visibility
• Partner with the TrustRadius review generation team to execute our UGC event program for customers
• Manage event operations including logistics, vendor management, budgets, and staffing
• Drive speaking engagements, and thought leadership visibility around events
• Collaborate with GTM and partnerships teams to build high-value partner activations
• Track and analyze performance through Salesforce and Marketo, reporting event ROI and insights that inform future planning
• Provide on-site leadership at events—representing the HG Insights brand and ensuring flawless execution

• 8–12 years of experience in B2B event or field marketing, ideally within enterprise SaaS or data/tech sectors
• Proven success building integrated event programs that influence pipeline and revenueDeep experience partnering with sales and field teams to align regional activations with GTM goals
• Strong vendor, budget, and project management skills; able to juggle multiple events simultaneously
• Excellent communication and cross-functional collaboration skills—you can influence stakeholders from the C-suite to the field
• Self-starter mindset: you take ownership, move fast, and thrive in a dynamic, data-driven environment
• Creative thinker with exceptional attention to detail and a passion for building experiences that connect brand to business outcomes

• Experience using Salesforce, Marketo, Asana
• Familiarity with customer marketing and advocacy programs (e.g., review generation, awards, Customer Advisory Boards)

Why Join HG Insights

• Be part of a dynamic, fast-growing enterprise SaaS company.
• Work with an innovative team driving AI-powered revenue growth intelligence solutions.
• Enjoy career growth opportunities in a high-impact role.
• Competitive salary and comprehensive benefits package.
• Collaborate with global teams based in the USA, UK, and India.
• Collaborative and innovative work environment.
• Opportunities for professional development and learning.

If you're passionate about field marketing and looking to make an impact in a leading B2B SaaS company, we’d love to hear from you!

HG Insights is an equal opportunity employer and values diversity at all levels.