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hubspot ppc google analytics google ads landing pages📋 Description
- Own SEM & PPC strategy across Google Ads, Microsoft Ads, and review sites.
- Lead keyword strategy (research, clustering, negatives) across use cases.
- Manage bids, budgets, and pacing to hit CPL, CVR, CAC, and pipeline.
- Lead CRO across key pages; run landing-page experiments.
- Refine audience/geo targeting, remarketing, and intent-based segments.
- Collaborate with content/brand to align paid and organic messaging.
🎯 Requirements
- 3+ years B2B growth/performance marketing with SEM/SEO ownership.
- Hands-on management of Google Ads, Microsoft Ads, and review platforms.
- Strong command of CPL, CVR, CAC, and pipeline metrics.
- Proven CRO impact on landing-page conversions.
- Experience designing and interpreting experiments (A/B, multivariate).
- Data-driven with GA, BI, CRM reporting; HubSpot, Salesforce.
🎁 Benefits
- Generous equity grant
- Comprehensive benefits package
- Flexible PTO and hybrid work schedules
- One-time work-from-home allowance
- Hubs in Los Angeles, San Francisco, Toronto, Raleigh with hybrid days
- Company events and team-building activities
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