Related skills
growth marketing analytics personalization lifecycle marketing funnel optimization📋 Description
- Define growth strategies to drive user acquisition, activation, engagement, and retention.
- Own growth funnels; optimize reach, CTR, conversions, retention, CAC, and CLTV.
- Lead A/B tests and lifecycle optimization across app and web journeys.
- Analyze user behavior and funnel metrics to identify growth opportunities.
- Drive segmentation and personalization to boost engagement and investment frequency.
- Build retention/reactivation programs via push, in-app, email, WhatsApp, and remarketing.
🎯 Requirements
- 10+ years in Growth Marketing or related roles.
- Experience in Wealth Management, investment platforms, broking, or fintech.
- Proven success scaling digital growth in financial services.
- Strong grasp of experimentation, A/B testing, attribution, funnel optimization.
- Experience managing performance marketing across paid, owned, earned media.
🎁 Benefits
- Collaborative, outcome-driven culture across teams.
- Opportunity to influence revenue and cross-sell opportunities.
- Respectful, cross-functional collaboration and feedback culture.
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