Related skills
growth marketing data analytics campaign management lifecycle marketing segmentationπ Description
- Together with Marketing Strategy Lead execute regional growth campaigns to meet KPIs.
- Drive growth promotions across CIS/CEE incl. Balkans targeting stickiness and ecosystem usage.
- Establish marketing best practices with segmentation and A/B testing; report metrics.
- Develop strategies to maximize long-term client value via segmentation and automated journeys.
- Map user journey and boost funnel conversion focusing on KYC-Deposit-Trades.
- Monitor campaigns using data analysis and user feedback to improve efficiency and UX.
π― Requirements
- 3-5+ years of experience in Growth/Digital/Marketing departments;
- Data-oriented mindset with actionable insights and analytics on user behavior and retention.
- Execution-oriented professional with drive and scrappiness to get it done.
- Experience launching large-scale and targeted campaigns across the funnel or product optimization;
- Experience in user segmentation, lifecycle management, and A/B testing;
- Strong interest in crypto/blockchain; crypto enthusiast a plus.
π Benefits
- Shape the future with the worldβs leading blockchain ecosystem
- Collaborate with world-class talent in a flat, user-centric org
- Tackle fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with growth opportunities
- Competitive salary and company benefits
- Work-from-home arrangement (varies by team)
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