Role Description
As Givebutter’s Events Marketing Manager you will be focused on building the strategy and executing your plan for our in-person and virtual events. You’ll care about creating engaging events that attract new prospective customers as well as continuing to provide value to our existing Givebutter users. In addition to owning the execution of event promotions like emails, ads, and social media planning, you’ll report on the success of your events and use the data to drive tests and make improvements to future campaigns.
We want to hear from people who...
Want to build strategy and not just take orders
Care about building communities and not just transactions with users
Are strong self-starters who enjoy tackling problems solo and owning their role
Don’t just stop at reporting and get excited to tell the story behind the data
Want to make the world a butter better place! Responsibilities
Create and promote webinars and speaking sessions on topics that our current and potential customers care about.
Promote our events to the right people and do it at a cost that makes sense to us.
Ensure our customers and customers-to-be know what we do and where they can engage with us before, during, and after the event.
Make sure our team and any supporting materials are prepped and ready to go before events.
Automate processes that make it easier for us to communicate with our event attendees.
Measure the success of our events and use the data to influence future strategy. Requirements
3+ years of webinar and event marketing, coordinating, or planning experience, previous experience in the nonprofit industry is a plus
2+ years of experience with paid social campaigns on Facebook and LinkedIn
Familiarity with marketing automation and email platforms like Hubspot and Intercom
Previous experience coordinating with outside partners for event production and promotion
Excellent at reporting on the effectiveness and ROI of campaigns and events
Ability to travel on-site to events once a quarter
