Sales Development Representative

About G2 - The Company

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People 

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people. 

About The Role

The Sales Development Representative is a launching path for a career at G2. The opportunity allows for individuals to fine-tune their communication skills by conducting initial contact and engaging with professionals in the software industry. The ideal candidate has experience with keeping CRM records up-to-date, handling inbound demo requests, using tools such as LinkedIn and ZoomInfo to prospect, and cold calling. Since this team will be managing US customers out of India, this role will require you to work in US shifts and collaborate closely with your global counterparts. This role is expected to begin with a full-time, five-day workweek to support the team's initial ramp-up. Once the team is fully operational, the position will transition to a hybrid work model

In This Role, You Will: 

• Pipeline Development:

  • Lead Management: Respond to all incoming G2 leads and inquiries and to generate sales pipeline through outbound emails, calls, and LinkedIn messaging.

  • Customer Support: Assist prospective customers with queries about joining, listing their business, and proper profile categorization on G2.

  • Meeting Scheduling: Book demonstrations and deeper dive meetings with Account Executive teams for prospects interested in G2 subscriptions.

  • Lead Nurturing: Follow up with existing inbound leads who have not yet responded.

  • Vendor Onboarding & Optimization: Help new vendors get added to G2, gain access to manage their profiles, and optimize them for better performance.

  • Engagement Campaigns (Free Users): Run campaigns targeting vendors not managing their pages, encouraging them to gain access and utilize G2’s free subscription.

  • Engagement Campaigns (Paid Users): Conduct targeted email campaigns for vendors managing their G2 profiles, promoting further learning about G2 and scheduling meetings with the Business Development team.

  • Reporting: Generate reports on inbound lead statistics, meeting conversion rates, and email campaign performance.

• Attendee Recruitment:

  • Help with targeted audience building for events recruitment

  • Execute email campaigns and cold calls to potential attendees

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

•  1 - 3 years of sales or related experience

• Experience with prospecting, cold calling, or equivalent

• Outstanding presentation and communication skills

• A motivated and goal-oriented personality with a self-starting attitude

• Organized with good time management skills

• The ability to learn quickly and work independently in a fast-paced environment

What Can Help Your Application Stand Out:

•  Experience in SaaS industry

• Experience selling Martech

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.