As the Senior Product Marketing Manager, you will drive the product marketing efforts for products within our platform solution.. You will collaborate closely with product management, sales enablement, marketing programs, and demand generation to create critical marketing plans and programs. This includes developing persona-based positioning and messaging, establishing thought leadership in target markets, and producing content to support both buyer and seller lifecycles.
You will play a key role in achieving solution business objectives by performing and delivering on various marketing requirements including industry and customer research, messaging and positioning, sales enablement, education, thought leadership, and marketing program strategy.
*Visa sponsorship is NOT available at this time
What You'll Do:
Energize and enable both cross-functional partners to deliver Go-To-Market execution.
Analyze ongoing market intelligence across macro industry trends, shifts in technology and competitive alternatives and lead analysis.
Orchestrate GTM plans and ensure strong alignment and collaboration across industry partners, internal business units, product management, sales enablement, and marketing programs to ensure execution of solution go-to-market (GTM) plans.
Develop total addressable market and persona segmentation strategies through quantitative and qualitative research for your solution.
Help to quantify business opportunities for new solution innovation business plans.
Partner with sales enablement to define the optimal marketing content strategy in support of the FloQast sales process and go-to-market efforts.
Develop differentiated solutions and persona-specific value propositions that convey value outcomes delivered, not just technical features and broad benefits.
Work with product management teams to understand specific product features/benefits being developed & lead/manage the successful launches of new products and feature releases.Conduct market research, competitive analysis, and customer insights to inform product roadmap decisions and identify opportunities for differentiation and solution innovation.
Produce and deliver key marketing content including brochures, digital marketing assets, case studies, presentations, whitepapers, sales tools, sales training, key messaging documents, collateral, and sales presentations and external events and webinars.
Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and optimize strategies for maximum impact.
Any other tasks that may be assigned to help the company meet its goals. What You'll Bring:
5+ years of product marketing and/or relevant marketing experience.
Deep understanding of SaaS business models, with experience in B2B marketing and enterprise software solutions.
Bachelor's degree in Marketing, Accounting, Finance or other relevant fields.
Exceptional communication skills, with the ability to articulate complex concepts in a clear and compelling manner.
Strategic thinker with a data-driven approach to decision-making, able to leverage market insights to drive business outcomes.
Excellent time management and organization skills with attention to detail.
Self-motivated, and can work effectively independently, and collaboratively, as part of a marketing function. Additional Information
#LI-Remote
#LI-SB1
#BI-Remote
The base pay range for this position is $160,000- $190,000. Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, Unlimited Vacation, and participation in our Employee Stock Program.
FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process. It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.
