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campaign management salesforce marketing automation lead generation event marketing📋 Description
- Plan and execute LATAM field and partner marketing initiatives with sales.
- Execute events, webinars, and localized campaigns to generate pipeline.
- Coordinate with Sales, SDRs, and Marketing Ops for targeting and follow-up.
- Lead capture and routing in Salesforce and marketing automation.
- Monitor program performance and report leads, pipeline, and conversions.
- Manage invoices, contracts, and expenses for budget reconciliation.
🎯 Requirements
- 3+ years in event management and field marketing.
- Experience supporting other field programs beyond physical events.
- Experience working with direct sales, SDRs, and cross-functional partners.
- Experience with budget tracking and reconciliation across an event series.
- Experience contributing to pipeline-building responsibility.
- Experience with Salesforce and marketing automation.
- Must be metrics-driven.
🎁 Benefits
- Work-life integration: office events and team outings.
- Qualtrics Experience Program: MXN 36,882 annually (after a year).
- Wellness reimbursement: MXN 25,000 annually.
- Meal and grocery allowances.
- Share in Qualtrics' success as part of compensation.
- Hybrid work model: three days in office, rest remote.
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