Build Carta’s Brand in Hong Kong; own local marketing.
Localize campaigns across channels; align with HK norms; coordinate with Singapore.
Plan and execute integrated campaigns (Brand → Demand); events and digital.
Be the voice of the market; share insights on audience, competitors, culture.
Own local measurement and budgeting; track awareness, engagement, pipeline.

🎯 Requirements

5+ years in B2B marketing, SaaS/fintech/startup/VC/PE
Full-stack marketer: brand, content, digital, events, demand gen
Experience launching/building a brand in a new/early market (0→1)
Localization and cultural nuance in Hong Kong
Cross-functional collaboration with sales, marketing, partnerships
English & Cantonese written/verbal; analytics with Salesforce/Marketo/GA

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