Principal Product Marketing Manager - Developer Marketing

Principal Product Marketing Manager - Developer Marketing

Elastic is seeking a Principal Product Marketing Manager for Developer Marketing to lead go-to-market strategies and developer-focused campaigns for Elastic's product portfolio. This senior role partners with product, engineering, and growth teams to shape messaging, positioning, and launches that resonate with developers and technical audiences worldwide.

Responsibilities

• Develop and articulate clear messaging and positioning for developer-focused products
• Lead go-to-market planning, launches, and cross-functional campaigns
• Gather market insights, industry trends, and competitive intelligence to inform strategy
• Collaborate with product, sales, and customer success teams to enable demand generation and sales enablement
• Measure campaign effectiveness and report on key performance indicators

Qualifications

• Proven track record in product marketing, with focus on developers or developer tooling
• Strong strategic thinking, storytelling, and cross-functional leadership
• Experience with SaaS products, go-to-market, and demand generation
• Ability to translate technical concepts into compelling narratives for technical and business audiences
• Experience in a similar senior marketing role (Mid-Senior or above)

What we offer

• Competitive compensation and benefits
• Opportunity to influence product strategy and developer communities
• Collaborative, inclusive culture and strong professional growth opportunities