Own in-app positioning and messaging for all membership tiers.
Define membership tier logic: visibility, access, and upgrades.
Lead go-to-market planning for launches (Culture Calendar, new features).
Own in-app merchandising across homepage heroes and collections.
Define in-app education and product storytelling: tooltips, explainers, contextual messaging.
Own product naming, taxonomy, and consistent terminology across surfaces.

🎯 Requirements

3-6 years experience in product marketing, marketplace marketing, or growth PMM
Experience with digital products or consumer apps
Strong storytelling, prioritization, and conversion instincts
Comfortable working cross-functionally and owning decisions

🎁 Benefits

New York Pay Range: $100,000 — $140,000 USD
Equity
Flexible PTO
Medical, dental and vision insurance
401(k)
Commuter benefits

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