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b2b saas gtm positioning product marketing enterprise sales📋 Description
- Define and drive positioning for Zapier's platform, grounded in customer needs
- Shape product strategy and moat with Product and Engineering
- Transform GTM motion to a continuous, release-driven model
- Align with enterprise sales to support pipeline and revenue
- Lead and develop the PMM team of about 7 PMMs, high performance
- Drive AI-forward marketing to leverage AI in messaging
- Ensure consistency across the funnel with Brand, Content, and Demand Gen
🎯 Requirements
- 8+ years in product marketing, with B2B SaaS/enterprise GTM
- Led high-performing teams, including managers or senior ICs, moving fast
- Strategic and hands-on; define company positioning and messaging, decks, campaigns
- Strong product intuition; debate roadmap priorities with Product/Engineering
- Understand enterprise sales; partnered with Sales; built GTM motions for complex deals
- Experience evolving GTM models from launches to iterative releases
- Excited about AI as a fundamental shift in product, marketing, and sales
- High bar for clarity and quality; push teams to communicate simply
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