Director, Product & Content Marketing (B2B)

📋 Description

• Own product marketing strategy across Modernize's multi-product B2B portfolio: positioning and GTM.
• Develop personas, competitive intel, and market insights to inform product direction.
• Partner with Product to shape roadmap narrative and launch with clear messaging.
• Build and maintain sales enablement assets (pitch decks, one-pagers, battle cards).
• Ensure brand and product positioning is consistent across activations.

🎯 Requirements

• 8+ years B2B product marketing and/or content marketing, with 2+ years in people management.
• Experience in home improvement/home services, financial services, mortgage, or lead generation.
• Proven track record building and scaling content/product marketing functions and processes.
• Strong GTM portfolio including launches, enablement programs, and content strategies with measurable impact.
• Experience marketing a multi-product B2B portfolio to enterprise or mid-market buyers.
• Excellent written communication; ability to produce executive-ready materials and coach a team.

🎁 Benefits

• You own the narrative as senior leader for product and content marketing.
• You lead a team, coaching marketers and shaping the function.
• You work at the intersection of strategy and execution.
• You have cross-functional reach with Sales, Marketing, Account Management, and Product.
• Your work drives measurable pipeline and content performance.