Related skills
attribution cac ltv demand_model📋 Description
- Turn marketing spend into provable incremental growth.
- Build an integrated demand model linking segments, channels, and P&L.
- Own demand-side planning with bottom-up assumptions for acquisition/retention.
- Standardize cohort-level LTV and CAC by channel/geography/customer type.
- Lead the weekly/monthly revenue narrative and unified monitoring.
- Move ROI from attribution to incrementality to guide spend.
🎯 Requirements
- Senior experience in strategic, growth, or marketing finance.
- Background in marketplace, ecommerce, or high-volume B2C.
- Hands-on attribution and incrementality testing.
- Strong data fluency; partner with BI and Data Science.
- Proven ability to influence executive-level decisions.
- Track record of improving contribution margin via capital allocation.
🎁 Benefits
- High-leverage impact shaping investment decisions.
- AI-first environment enabling faster analysis.
- Executive exposure to CFO/CMO/CEO-level discussions.
- End-to-end finance system build from scratch.
- Hybrid work in Prague (2 days in office).
- Opportunity to influence growth for a global marketplace.
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