Related skills
machine learning dsp ssp data platform appsflyer📋 Description
- Define and scale Paytm’s performance ads stack for ROAS, CAC, conversions.
- Leverage first-party data to activate high-quality audience segments.
- Lead ML-driven bidding, ranking, and personalization systems.
- Build data platforms enabling real-time ad delivery and decisioning.
- Drive end-to-end product lifecycle from ideation to scale.
- Collaborate with Engineering, Data Science, Sales to drive market adoption.
🎯 Requirements
- 10–15 years in product management.
- 6+ years in Ads / Performance Marketing.
- Experience in D2C / E-commerce / AdTech.
- ROAS, CAC, conversion metrics optimization.
- First-party data, audience activation, and MMPs (AppsFlyer/Adjust/Branch).
- ML-led products, data platforms, DSP/SSP experience; leadership.
🎁 Benefits
- Collaborative program across teams through technology.
- Opportunity to grow ARPU via cross-sell opportunities.
- 360 feedback from peer teams.
- Respectful, merit-based culture.
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