Director of Pipeline Marketing

📋 Description

• Lead a global Unified Conversion Team of Lifecycle Marketers and Inbound BDR Managers.
• Architect Always-On Motions: evergreen journeys to move MQLs into SQLs and expansion.
• Integrate the BDR Function as a strategic arm with content and insights.
• Modernize ROE: define PQL thresholds; AI handles low-tier PLG leads.
• Drive Revenue: own lifecycle for existing customers with Win-Back and expansion plays.
• Innovate with AI & Ops: deploy AI-driven agents and flows to automate lead qualification.

🎯 Requirements

• 10+ years of B2B marketing, with Marketing Automation/Lifecycle and BDR/SDR leadership.
• Proven track record designing journeys blending automated touches with human sales intervention.
• Deep HubSpot proficiency; use it as orchestration engine for funnel.
• Strong leadership coaching BDR leaders and Lifecycle experts.
• Revenue First mindset; measure by Pipeline ARR, Expansion, and Retention.
• Collaborative with Product Marketing Squads for core messaging.

🎁 Benefits

• Monthly Lifestyle subsidy for wellbeing (all regions).
• WFH setup allowance to enable a productive home office (all regions).
• $1500 USD annual Learning & Development allowance to support growth.
• Generous Annual Leave/PTO allowances (all regions).
• 18 weeks paid Parental Leave (all regions).
• Fully remote working environment with no mandatory attendance (all regions).