Director of Paid Media

📋 Description

• Global Leadership: Lead and mentor a global paid media team.
• Full-Funnel Strategy: Design multi-channel paid media roadmaps.
• Stakeholder Orchestration: Partner with Sales, Product, and Finance.
• AI & Innovation: Integrate AI-driven tools into media buying and reporting.
• Operational Excellence: Build scalable processes for global consistency.
• Budget & Vendor Management: Oversee a global budget and agency relationships.
• Technical Integration: Ensure tracking, attribution, and data integrity.

🎯 Requirements

• Experience: 10+ years in Paid Digital Marketing; 8+ years managing teams.
• B2B Expertise: SaaS focus with long cycles and high-intent leads.
• Digital Mastery: Paid media, bid management, audience, attribution.
• Resourcefulness & Grit: Builder mindset; navigate ambiguity.
• Communication Skills: Translate complex strategies to varied audiences.
• Analytical Rigor: Looker, Tableau, Adobe Analytics; CRM workflows.
• Continuous Learner: Curious about AI and privacy trends.
• Travel: Onboarding may require travel.

🎁 Benefits

• Benefits: health, dental, vision, 401(k), paid leave.
• Social impact: Okta for Good programs.
• Talent & Community: fostering connection and belonging at Okta.
• Onboarding: travel may be required for in-person onboarding.