Related skills
market research campaign management positioning product marketing saas📋 Description
- Own end-to-end GTM strategy for software launches
- Align Product, Engineering, Sales, and Marketing across teams
- Use data and insights to shape positioning and messaging
- Define success metrics and refine GTM strategies
- Create training, tools, and collateral for sales
- Own product launch timeline and budget
🎯 Requirements
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
- 7+ years in product marketing, GTM for software (fitness/tech preferred)
- Proven GTM leadership and software product launches
- Strong SaaS market and product dynamics knowledge
- Expertise in positioning, segmentation, and customer journey
- Excellent communication and cross-functional collaboration
- Data-driven with focus on driving product adoption
- Experience with sales enablement and creating sales materials
🎁 Benefits
- Pay range: $140,000–$180,000 USD
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