Identify target audiences and segmentation strategies
Create and implement audience acquisition campaigns to promote registrations
Collaborate with cross-functional teams to map tasks and engagement
Develop campaign strategy and promotional content across web, email, digital, and social
Partner with content team to craft value propositions and messaging
Lead post-event follow-up strategy with Marketing Ops, SDR Teams, Campaigns, and Field Marketing

🎯 Requirements

Bachelor’s degree in Marketing, Business, or related field
8-10+ years in events marketing with global demand generation for self-hosted events
Strong analytical abilities and a data-driven mindset
Proven experience managing cross-functional collaboration and leading teams
Excellent communication and interpersonal skills
Knowledge of Marketo, Tableau and Salesforce is essential

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