Related skills
crm campaign management marketing analytics google ads instagramπ Description
- Lead strategy, execution, and optimization of paid digital ads across initiatives
- Manage ads on Meta (Facebook/Instagram), Google Ads, and LinkedIn
- Drive performance for programs like accelerators and workforce training
- Develop and manage campaign structures, targeting, budgets, and testing
- Monitor and optimize campaigns for CPL, applications, and conversions
- Build and maintain reporting dashboards and campaign analyses
π― Requirements
- 6+ years of digital marketing experience, preferably at an agency
- Experience managing campaigns on Meta, Google Ads, and LinkedIn
- Strong knowledge of marketing operations, analytics, and reporting
- Experience optimizing campaigns for lead gen and conversions
- Excellent written and verbal English communication skills
- Strong analytical mindset; translate data into actionable insights
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