Related skills
campaign management google sheets dsp ssp programmatic📋 Description
- Collaborate with advertisers to set up and launch advertising campaigns on the Lyft platform
- Implement ad tags, tracking pixels, and tracking methods for accurate measurement
- Set up, execute and optimize programmatic managed service campaigns
- Partner with Account Management to implement changes to boost CTR, conversions, and ROI
- Analyze campaign data to identify optimization opportunities and recommendations
- Conduct A/B testing of ad creatives, ad copy, and targeting parameters
🎯 Requirements
- BA/BS and 3+ years in digital advertising operations or campaign management; programmatic exp preferred
- Proficiency in ad management platforms and programmatic tools
- Strong analytical skills and ability to translate data into insights
- Excellent communication, interpersonal, and organizational skills
- Attention to detail, multi-tasking, and ability to work under pressure; strategic thinker
- Hands-on experience with ad serving solutions and programmatic platforms (DSP/SSP); Google Sheets proficiency
🎁 Benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- Family building benefits
- 401(k) plan with company match
- 18 weeks of paid parental leave
- Monthly Lyft credits and Lyft Pink membership
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