Own pipeline generation across digital, email, lifecycle, social, events, and ABM.
Drive MQL volume and conversion across Cialfo and BridgeU websites and campaigns.
Manage pipeline from first touch to SQL handoff with SLA accountability.
Design integrated campaigns across web, email, social, events, and ABM.
Own lifecycle marketing and email programs; HubSpot workflows and nurture.
Own website performance and conversion optimization; implement UTM tracking and experiments.

🎯 Requirements

Bachelor's or postgraduate degree in Marketing, Business, Communications, or related field.
4–6 years of demand generation experience in a B2B or B2B2C org.
Proven ownership of pipeline with revenue attribution and funnel metrics.
Strong B2B funnel understanding: MQLs, SQLs, SLA, and Sales partnership.
ABM strategy and execution targeting institutional or enterprise buyers.
Hands-on experience running campaigns across web, paid digital, lifecycle/email, and social.

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