Related skills
campaign management user acquisition adtech mobile advertising cpi📋 Description
- Own a portfolio of advertiser and demand-side accounts on Xsolla Offerwall; manage campaigns.
- Drive revenue growth by upsell opportunities within existing accounts and onboarding new partners.
- Monitor campaign performance using KPIs (CPI, CTR, ROAS, ARPDAU, LTV); diagnose issues and optimize.
- Develop data-driven reviews and growth roadmaps translating metrics into actions for partners.
- Advise UA and monetization teams on budget, creative, targeting, and bid optimization on Offerwall.
- Collaborate cross-functionally with product, operations, and tech to relay feedback and unblock blockers.
🎯 Requirements
- 3+ years in account management, sales, or biz dev in AdTech/mobile UA.
- Track record of growing advertiser accounts and meeting revenue targets.
- Comfortable with KPIs including CPI, CPM, CPC, CTR, ROAS, ARPDAU, and LTV.
- Diagnose performance issues, interpret trends, and translate data into partner recommendations.
- Proficient with Google Sheets, BI dashboards, and CRM tools.
- Understanding of mobile UA strategies, rewarded ads, and performance marketing models.
- Excellent written, verbal, and presentation skills for technical and non-technical audiences.
- Proven ability to work cross-functionally with product, operations, and tech teams.
🎁 Benefits
- Familiarity with gaming publisher ecosystem; UA spend, retention, LTV optimization.
- Experience with DSPs/offerwalls/rewarded ad networks.
- Proactive entrepreneurial mindset in gaming and performance advertising.
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