D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliverimproved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart.No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.

Job Summary:

ThePaidMediaSpecialistwillsupport our in-house paid media team, who executes digital marketing efforts acrossthe North American, EMEA, APAC & LATAM regions.This is a hands-on paidmediarole where the candidate will be expected to be in platform executing and optimizing campaignsdaily.This role is perfectly suited for a new starter in digital marketingwho is looking to expand their knowledge and experience.

As a member of theperformance marketingteam, the successful candidate will beexpected tohelp execute andoptimizeour various campaigns across the year, while providing recommendations to the channel strategists where applicable.

The successful candidate will alsohave the opportunity todevelop their knowledge outside of paidmediaby supporting the performance marketing team inABM& SEO efforts.

The successful candidate will report toeach of the channel strategists and the performance marketing director.

How Will I Make an Impact?

Support in the creation and management of new LinkedIn Ad campaigns for the B2B market (with support and guidance from the Paid Social Manager)
Support in the execution&optimizationPaid Search (Google Ads) campaigns for theNorth American&International markets(with support and guidance from the PaidMediaManager)
Support in the execution ofABM marketing display campaigns
Creation of landing pages for performance marketing campaigns (with support & training from web experience team)
Partner with creative team & external freelancers to develop assets for performance marketing campaigns
Support in the management of external agency and/or channel partners
Report success metrics and provide insights & recommendations on paidsearch& paid socialperformance
Assistwith project and resource planningwhererequired
Work with web, SEO & content team to feedback keyword insights & findings

What you’ll bring to the role:

Knowledge of Digital Marketing tactics & channels
Knowledge ofPaid Searchand/or Paid Socialchannels (Google Ads & LinkedIn Ads)
Experience working in SaaS and/or B2B verticals is preferred
Experience with tracking technologiesincludingGoogle Tag Manager& Google Analytics is preferred but notrequired
Ability to create positive external relationships and internal cross-functional stakeholders
Strong organizationand project managementskills
Proven team player who is both flexible and adaptable
Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities
Strong analytical and research skills
Attention to detail

Location Information: This position offers the flexibility to work from your home office within Canada or at one of our vibrant office spaces in Kitchener, Toronto, Winnipeg or Vancouver.

The expected base salary range for a new hire in this role is listed below.The annualized base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and industry. As part of the total compensation at D2L the role may be eligible for additional benefits including a Wellness Subsidy, Equity Grants, Variable Incentive, and more.

Base Salary Range

$63,500

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$85,000 CAD

Don’t meet every single requirement?We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through#LifeAtD2L:

Impactful work transforming the way the world learns
Flexible work arrangements
Learning and Growth opportunities
Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
2 Paid Days off for Catch the Wave related activities like exams or final assignments
Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
Retirement planning
2 Paid Volunteer Days
Competitive Benefits Package
Home Internet Reimbursements
Employee Referral Program
Wellness Reimbursement
Employee Recognition
Social Events
Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.

Paid Media Specialist

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