Related skills
crm data analysis campaign management lifecycle marketing gamification📋 Description
- Assist Head of Region in localized CRM strategy to lift LTV and cut churn.
- Design, set up, and optimize end-to-end lifecycle campaigns across channels.
- Collaborate with Product to launch gamified features and CRM integration.
- Propose and test new promotions and messaging for regional users.
- Monitor campaigns, run A/B tests, and provide actionable insights.
🎯 Requirements
- 2 years in CRM or Lifecycle Marketing (iGaming/Fintech)
- Strong retention KPI knowledge: NGR, Active Days, Churn Rate
- Interest in gamification and player psychology
- Data-driven with ability to translate data into actions
- Experience designing end-to-end lifecycle campaigns
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